How’s THIS for a headline?

So I’m going through a list of headlines for the airline industry, and I read this doozy:

Hawaii Island Air unreliable according to their CEO

Umm, WTH?

You seriously want to tell the flying public that your airline is unreliable?  That’s like having the boarding agent take your ticket, scan it, and tell your passengers, “Hold on tight during the flight; I hope nothing happens to the plane!”

That’s just seriously unprofessional.  This is a CEO who doesn’t want to be in his job.

I totally understand the underlying message; Hawaii Island Air needs a good, stable, reliable aircraft for them to be able to grow.  So why not say that?  In these days, newer aircraft are going to be more fuel efficient and can carry more passengers farther on less gas than older aircraft can, while allowing the airline in question opportunities to grow.  So why not say something like that?

Just wow…

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